In 1912, at the bend of Forest Avenue, 23 year old Joe Jahraus opened the Laguna Lumber Company, he and his father(cigar maker, first postmaster and real estate agent) built the beautiful French Normandy building that is here today.
Prior to the lumberyard opening, building supplies needed to be dragged in by mule or floated in on the tides, and therefore, Laguna Beach had less than three hundred permanent residences. After the lumberyard opened, the area began to grow at unprecedented rates, transforming it from a tent town into a thriving city.
Laguna Lumber operated for seventy three years, sixty two of them in this location and its' architecture, influenced by Joe's tour abroad in World War I, is one of the most significant influences on the town's aesthetic. Half timbers, mud walls and shingled roofs grace many of the downtown storefronts and homes throughout the city because of this landmark.
Today, 384 Forest is home to Lumberyard - a contemporary American restaurant.